Crown Meadows Winery is a family-owned and operated winery. This client wanted to refresh the brand to attract a younger crowd while still reflecting the passion the owners have for their family business. The task was to create a new logo, brand guide, business card and wine bottle labels.
I started by creating a mood board to get a feel for the style I was going for. I chose to go with a coastal theme emphasizing the location of Crown Meadows in Washington State and thought it appealed to a younger crowd looking for adventure. I created the logo with the idea of first drawing a curve to represent the flow of a meadow. The font fit the fun style I was going for and flowed well in the design. I stuck with classic black and white as the rest of my branding was very colorful. The composite of the colors creates a vibrant palette, combining the calming essence of the ocean, and the richness of the vineyards. The multi-color branding pattern reflected the ocean waves which I used to build the business card and wine labels. Making the wine labels and mocking them up on the bottles was the most fun and challenging part for me. The wine labels bursting with vibrant hues will captivate the eye and make Crown Meadows stand out amidst the rows of wine bottles on the shelf at their favorite liquor store.
Software used: Adobe Illustrator, Adobe Photoshop, and Adobe InDesign
I started by creating a mood board to get a feel for the style I was going for. I chose to go with a coastal theme emphasizing the location of Crown Meadows in Washington State and thought it appealed to a younger crowd looking for adventure. I created the logo with the idea of first drawing a curve to represent the flow of a meadow. The font fit the fun style I was going for and flowed well in the design. I stuck with classic black and white as the rest of my branding was very colorful. The composite of the colors creates a vibrant palette, combining the calming essence of the ocean, and the richness of the vineyards. The multi-color branding pattern reflected the ocean waves which I used to build the business card and wine labels. Making the wine labels and mocking them up on the bottles was the most fun and challenging part for me. The wine labels bursting with vibrant hues will captivate the eye and make Crown Meadows stand out amidst the rows of wine bottles on the shelf at their favorite liquor store.
Software used: Adobe Illustrator, Adobe Photoshop, and Adobe InDesign
